My 1st Week's Assgn.

This is going to be interesting--learning how to blog, or shall I say to post to my blog on a regular basis.  I am not sure if I understand the instructions correctly or not, but according to what I understood, I will post the contents of my first assignment.  By the time it gets to the second assignment, I will be clear as to whether or not it is the requirement.  I hope you enjoy my ramblings regarding a blog.   Denise

Why Create a Blog

Blogging is another form of communication that is categorized as electronic or computer-mediated communication (Trenholm, 2008).  Its name is derived from two words “web log”, and its users are allowed to post information in reverse chronological order (Lannon, 2008).

 As far as content is concerned, a blog can incorporate any and everything that all other electronic forms of media contain.  Some examples of content found in blogs are real-time data, marketing and public relations information, graphics and other visuals, links to other sites, photos, owner’s profile, a place for customer feedback, e-newsletters, archives, rss and custom feeds and also advertisement (Lannon, 2008).

Blogs are being utilized in the corporate world as frequently as it is used in the private sector.  Blogging can be used for social, political, business and even personal objectives.  There are some basic elements that are common in all blogs as stated in the blog contents of the preceding paragraph.  They include an owner’s profile, graphics, pictures, feedback, links, archives, navigation bar, statistics, feeds, labels and subscription links, to name a few.

Blogs can be constantly updated, as the need arises.    It is suggested to use caution while using information found on blogs.  Make sure the information is credible and can be documented.  “Use of digital media channels is growing in public communication. Given the importance of public trust in government figures and agencies, combined with the risk and fear of misrepresentation inherent in online interaction, it is important to develop theoretical frameworks for investigating the ways in which authenticity is constructed in online public affairs communication” (Gilpin, Palazzolo & Brody, 2010).

Who is the audience?  It depends.  Whoever is interested in the subject matter can be the receiver of information posted on a blog.  If it is a corporate blog, the customer or consumer, the employees or shareholders or any number of people or organizations can be its audience.  Blogs are available to those that are interested in the contents.

The URL to my blog is:  http://neeceecnuggets123@blogspot.com

Dawn R. Gilpin, Edward T. Palazzolo, & Nicholas Brody. (2010). Socially mediated authenticity. Journal of Communication Management, 14(3), 258-278.  Retrieved January 23, 2011, from ABI/INFORM Global. (Document ID: 2096489261).

Lannon, J. M., (2008). Technical communication. (11^th ed.). Boston: Pearson Longman.

Trenholm, S., (2008). Thinking through communication: An introduction to the study of human communication. (5^th ed.). Boston: Pearson Education, Inc.